Per Attendee: $1595.00
The purpose of marketing is to take advantage of the total market opportunity for any given offering, and to create new markets and opportunities for future offerings. While some marketing methods can be rather intuitive, many others require much deeper insights and sophistication.
In “The Power of Marketing” we are making marketing accessible and actionable, requiring only dedication and the commitment to execution.
While we will be taking a deep dive into the world of marketing, consumer behavior and consumer experience, it will ultimately be an enjoyable mix of lectures, group discussions, and group exercises. The program is about learning with each other and learning from each other and requires your active participation.
Some of the topics that we will cover are:
- Determining your Competitive Advantage
- Creating an elevator pitch for your lab, dental-office or business
- Determining your customer’s/patients’ journey
- Creating memorable experiences for your clients
- Testimonial video shoot
- The fundamentals of persuasion
- The power of context
- Transactional vs. transformational marketing
- Community building
- Pricing strategies
- Customer selection and The Power of No.
At the end of the two days you will have created a comprehensive list of practical ideas, checklists, and action items that are specific to your lab, dental-office or business and that you can begin implementing the moment you are back at work.
Who should attend?
Dental lab owners, owners of dental offices, marketing managers, dental lab/office managers, etc. with at least 10 years of combined professional experience.
About the instructor:
Norbert Ulmer has worked for almost 30 years in marketing, sales, and advertising for companies such as KaVo, Sirona Dental Systems and Dentsply Sirona. He also launched DentaTrust, LLC in 2009, the first digital impression only dental lab in the US. He now owns Gro3X, Inc. a marketing agency specializing in “Designing Memorable Experiences”.
Norbert holds a bachelor’s degree in International Marketing from the Dual University of Baden-Württemberg, an MBA in General Management from the Berlin School of Economics & Law, and a master’s degree in Philosophy, Politics and Economics from Ludwig Maximilian University in Munich, Germany. He furthermore holds a Certificate in Behavioral Economics from Yale School of Management.